“On being given a very broad outline for a project, they have always managed to come back with very specific structures for establishing results. Using up to the minute research techniques to interrogate the category, their clear approach and detailed analysis has enabled us to take huge steps forward in understanding our consumer, customer and shopper.”
- Elayne Feerick, Category Marketing Manager, Britvic Ireland
“I have worked with Glacier Consulting on a number of Category Management journeys and have found their research, work, and presentation output to be professionally done and knowledgeably presented".
“Glacier Consulting brought significant expertise to our research requirements, and ultimately shaped the approach to ensure that the results had a direct impact on the business direction. The attention to detail throughout the entire project ensured that the arising insight was firmly rooted in best-practice.” - - Eddie Kingston, Head of Strategy Marketing & Communications, ACC Bank
“The combination of Glacier Consulting’s methodological expertise, along with their understanding of shopper behaviour and market context, adds significant value to their research output and to our business direction”
- Robert Flavin, Consumer Planning & Research Manager, Diageo Ireland